Creating an effective awareness campaign begins with raising your own awareness. In Part I of this series, our focus was on the importance of being aware of the corporate culture in which your awareness campaign will be created. Once you’ve made key leadership aware of your plans – and even invited them to join you in developing them – it’s time to start thinking about the audience the campaign will target.Know Your AudienceOh, you may think you already know your audience. They’re the ones you’ve identified as a gaping void in need of filling with expanding knowledge and improved performance, aren’t they? But what we’re talking about here is getting to know them at a deeper level:What type of materials will resonate with them?How will information be delivered in such a way that they will understand it?What platform will keep them the most engaged?How often do they need to receive information?Will they require incentives to keep them interested?Will the content or tone need to be geared to specific groups within the company?Will you aim to reach everyone with a single message?Will the message need to be in a language other than English in certain regions in order to ensure every associate understands the same message?Understanding the complexity of your intended audience will help build both credibility and engagement. Consider doing a simple 5-8 question survey and/or conducting a few focus groups, and your direction may soon become clearer.- Sponsor – Stay UpdatedGet critical information for loss prevention professionals, security and retail management delivered right to your inbox. Sign up now
Click on image to expand.The “Internet of Things” is exploding. It’s made of up billions of “smart” devices — from minuscule chips to mammoth machines — that use wireless technology to talk to each other (and to us). Our IoT world is rowin at a breathtaking pace — from 2 billion objects in 2006 to a projected 200 billion by 2020.Sources: IDC, Intel, United Nations
Sri Lankan batsman Thilan Samaraweera expects the wicket to take spin from the third day as it was drier than expected and said his side would look to pile up runs tomorrow to press for a win in the second cricket Test against India here.Samaraweera, who was unbeaten on 65 in Sri Lanka’s 293 for four at stumps on the first day, said the P Sara Oval pitch was drier than before and more spin-friendly than normally expected.”The pitch has much less moisture than expected. So it is much drier and it will start spinning after Day Two. So we have to score runs tomorrow and we are in a good position now,” said Samaraweera, who averages above 50 in the 60 Tests he has played so far.He said the pitch was not easy to bat on but felt his side’s batsmen had done well on the opening day.”The pitch was not easy to bat on and some balls from fast bowlers were stopping before reaching the bat. So it was not easy to play shots straightaway, you need to settle down.But we had done well so far,” he said.Asked if he was looking for a century tomorrow, Samaraweera said, “I will take an ice bath and think over. I have been doing well in the series. I would be happy if I score big tomorrow.”Samaraweera was unbeaten on 76 and 10 in the second Test while he was out for a duck in the first.