Low cost promotion how not to burn the price war Supply chain and logistics

lead: from the retail price to start up, the quality determines the ultimate fate of a retailer, the price war has become the eternal theme of the retail industry. The essence of price war is the ability of supply chain.


price war is the eternal topic of retailers, even in the era of Internet retailing is also true. But when it comes to the price war, the total reminiscent of " the United States one thousand, self mutilation eight hundred " bloody horror, in fact, the price war should not be the loss of resources to fight a war, how not to burn the price war, the test of the ability of retailers of precision marketing, low cost operation ability and supply chain integration the ability of.

Since the

at the beginning of August 2014, Suning launched a price war with vigour and vitality, the internal code of the hundred days campaign " ".

during this period, the suning.com platform made 40 million rolls of paper, 30 million aunt towel, 5 million cans of milk a single product victory, after reaching the 818 category price war week climax, Suning non-stop through the strategy of different categories in different stages of the continued price war. September 10th, Su Ninghong children with the supermarket channel and hand in hand to release 100 containers of milk powder, the first day of the sale of the container of the 42.

is so big, large-scale price war, Suning is the first time in the history. Lenovo to setsuzo business giants of the game, " 6o18" " 11o11" afterglow cleared, separated by 100 days, Suning obviously want to rely on " and " 8o18" " hundred days campaign; the third section made of the Three Kingdoms to create electricity supplier.

it seems that the price war is still the theme of Internet retail lingering. The key is, according to Su Ning said that the scale and intensity of the price war, Suning has not had to burn, this amazing.

focus category price war, accurate conversion user

, such as WAL-MART, a variety of goods in the super large supermarkets, almost every day in the price war. To shuppim on Amazon in the electricity supplier, has been set up by the price war barriers, now the price war has hit the cloud service. The domestic retail giant Suning and Gome is also the price advantage in the consumer electronics to build a nationwide retail empire.

so, the retail price war is the norm, a simple price war, whether in the traditional industry or the Internet business, all be not at all surprising means of marketing, quickly get users and quickly pulled sales practices. Can simply be many times the electricity supplier platform price war blindly burn into " ", undoubtedly is the choice of mode of death.

in the final analysis, the price war is the opportunity to give consumers the opportunity to sacrifice profits, ultimately in order to build

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