Practice tells me, catering O2O entrepreneurs have to get rid of these three obsession

introduction: Catering O2O venture in the three obsession, or according to the author’s words is "false". Because it looks very beautiful, actually every entrepreneur will want to set foot in the mirage.


/ Wang Mingwei (micro signal: 355291578 runner barbecue founder


last night to share the food O2O entrepreneurial three common misunderstanding, a misunderstanding: non store investment is relatively easier to start takeout lower error two: the huge market just need their will to share three mistakes: Internet marketing is to get a lot of practice over a ready-made panacea restaurant O2O project’s buddy agree the practice later find huge hidden costs "pure takeaway mode in the propaganda and distribution is unbearable weight, but the problem last night around the collection of" publicity and distribution "problem is the most, can see these two pieces of food in the O2O project is really difficult.

said the common mistake, some typical problems about frequently asked, out to share with you, I will call this "false", is a good fantasy, is easy to lose your heart at the beginning of the illusion, is a mirage every entrepreneur will want to visit.

The first false

restaurant in the O2O project: I want to use WeChat to build a regional ordering platform, will be around all fast-food restaurants invited settled platform, to provide users with a one-stop ordering platform, profit model of root business commission, the platform many fans can make advertising, people can not help but think of here there is little excitement, for his witty point a praise it.

ordering platform: in a region such as the city and school area, surrounding the integration of business resources, provide online ordering service of third party platform, a hungry giant case, and group takeaway. Entrepreneurs or the use of WeChat public number platform, or self built website or APP, to achieve a similar platform meal items.

my attitude towards such entrepreneurial projects is firmly opposed, the main reasons for the following three points.

first you didn’t order, you are not binding on the business, business with you at any time according to the agreement of cooperation, and put you in a nice hobble situation, you have second orders to businesses, but businesses poor service ability and good user experience. You platform lying in the gun, bad bad reputation to you all bear, exhausted, you have third orders as well as their distribution capacity, enough to ensure that the user experience, but you can burn to maintain, blood flow, don’t wait for someone to invest to offer you hung up.

three, from no order to have orders to have the capacity of distribution is actually three stages, you focus on the hearts of the "false" excited, immediately began the construction site, negotiate business, upload menu, wait until everything is ready waiting for the moment order on-line flood, because the reality is.

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