in the current era of business, we have to pay attention to more, do more work, will make the store a higher probability of success. In the shop management of the work, the relationship marketing is also very important. So, how old Beijing shoes store good relationship marketing? Let Xiaobian to introduce you.
with the market competition environment is increasingly complex and competition intensifies, the old Beijing cloth shoes store marketing must be from "passive marketing waiting for the customers home" to "go out and find the target customers" active marketing. And explore the relationship marketing of old Beijing shoes store is crucial. So how should the relationship marketing?
1. target: old Beijing shoes stores of the best from the familiar people, and these people assess the actual purchasing power and quantity for the future cost budget preparation.
2. more incentives: such as discounts, gifts, coupons, etc..
3. special customer special treatment: according to customer value and profit rate of itself to customer segmentation, and pay close attention to the high value customers, ensure the special treatment and services they can get due, so that they become old Beijing shoes store loyalty.
4. and target customers to maintain stable connection for a long time: old Beijing shoes store or shopping guide can add customer QQ or WeChat mobile phone, leaving the customer contact, often and customer communication, keep good relationship with the atmosphere of harmony.
5. to establish a good relationship with the seller: the end of the transaction does not mean that the end of the customer relationship, the customer must remain in contact with the sale, to ensure that their satisfaction continues.
6. Innovation: innovation, improvement of technology and the old Beijing shoes store management, improve customer transfer cost and threshold.
in the current era of business, if it is still waiting for customers to come home, such a business to achieve greater success will undoubtedly face more problems. Therefore, if you want to successfully open an old Beijing shoes store, do the work of relationship marketing is very important.